Digital Content Producer – Home Assignment
Prompt
Each year Safer Internet Day is internationally recognized on the second Tuesday of February. Safer Internet Day aims to keep internet users safe by raising awareness of emerging online trends from cyberbullying to social networking and protecting digital identity.
Please prepare creative for a Social Media post, story or reel in recognition of the day, including a few tips to keep internet users and their families safe.
Please label the creative(s) for the type of placement it is being designed for (ie Reels/Shorts, feed, story, etc.)
How would you version the social media content differently between Instagram, Facebook and LinkedIn? In 2-3 sentences explain why.
Instagram emphasizes imagery over copy and content often relies on memes and humor to communicate a point. Using a video can grab attention, whether a user is scrolling, swiping, or tapping through content, and can entice them to click through a link. Vertical video fills the screen for a more immersive experience that can easily be posted as a Reel or Story.
Caption:
I didn’t ask for this 🤔
It’s always a good idea to be suspicious
of unsolicited messages. For more tips
to protect yourself, check out the link
in our bio!
Facebook is known for timely information and content relevant to your interests, for brands this can make Facebook a daily customer support channel and a place to preview upcoming events and special releases. The copy might be read in detail by users. Horizontal and square content work fine, but 4×5 vertical framing maximizes the image size in your feed. By taking up more visual scroll space, content has more color and presence onscreen and text can be made larger than Facebook’s UI text, giving the image a greater chance of catching the eye.
Post Text:
🔒 Boost Your Online Security: 6 Must-Know Tips!
In today’s digital realm, protecting your online presence is non-negotiable. With remote work becoming the norm, staying ahead of cyber threats is essential. Check out these six key internet security tips:
- Stay Alert to Phishing Attacks: Keep an eye out for suspicious emails and enable anti-phishing features in your browser.
- Enable Multi-Factor Authentication (MFA): Add an extra layer of protection with MFA, ensuring only authorized access to your accounts.
- Simplify Security with eero Plus: Explore eero Plus for all-in-one protection, covering antivirus, ad blocking, VPN, and password management.
- Manage Social Sharing and Passwords Wisely: Be cautious with personal info on social media and use strong, unique passwords across platforms.
- Detect and Remove Malware Swiftly: Stay vigilant for signs of malware and take quick action to safeguard your devices.
- Use a VPN and Personal Firewall: Protect your network and data integrity with a VPN and personal firewall, ensuring a secure online experience.
By following these streamlined internet security tips, you can strengthen your defenses and navigate the digital world confidently. Stay proactive and stay safe online! 🔐
Check out our blog for more info: https://www.astound.com/learn/internet/security/
#OnlineSecurity #StaySafeOnline #CyberSecurityTips
LinkedIn is a more formal, information-dense channel where only content that really adds value for the audience will succeed. Adapting the security tips to a professional audience that largely works remotely could lead to individual investments in products like eero while engaging with current and prospective employees.
Post Text:
Boost Your Online Security: 6 Essential Tips
In today’s digital world, safeguarding your online presence is crucial. With remote work on the rise, protecting yourself from cyber threats is more important than ever. Here are six key internet security tips:
1. Watch Out for Phishing Attacks: Stay vigilant against phishing scams by scrutinizing unsolicited emails and enabling anti-phishing features in your browser.
2. Implement Multi-Factor Authentication (MFA): Add an extra layer of security with MFA, using application-based authentication and hardware tokens for enhanced protection.
3. Simplify Security with eero Plus: Consider eero Plus for comprehensive protection, offering antivirus, ad blocking, VPN, and password management in one solution.
4. Manage Social Sharing and Passwords Wisely: Be cautious with personal information on social media and use complex, unique passwords for better security across platforms.
5. Detect and Remove Malware Promptly: Stay alert for signs of malware and take swift action by updating antivirus software, booting into safe mode, or disconnecting from the internet.
6. Utilize a VPN and Personal Firewall: Protect your network and data integrity with a VPN and personal firewall that act as a barrier between your home network and the internet, safeguarding against cyber threats.
By following these streamlined internet security tips, you can fortify your defenses and navigate the digital landscape securely. Stay proactive and stay safe online.
For more information about eero Plus and for more details, check out our blog post: https://www.astound.com/learn/internet/security/
Trends and Optimizations
What trends or optimizations would you incorporate in building/editing the content for this theme?
- On Instagram, I am leveraging humor and memes to create content that users will pass along to their friends and connections
- On all channels, I use the content to direct people to the company’s website and encourage constructive engagement
- I ensured proper image sizing by using templates or specifications provided by each platform
- I placed content in “safe zones” specific to each platform and type of content
Review and Packaging
How would you package the creatives to (1) send for approvals (2) distribute to teams for publication?
Ideally, the feedback and approvals process would take place on a content review platform like frame.io, allowing for easy versioning and timestamped comments. Depending on who is giving feedback, it can be helpful to also mock-up the content in the context of each social media platform, especially to see differences in framing and the placement of copy side-by-side.
A distribution process of assets for publication should be kept separate from the review tools, to eliminate the possibility that a draft or unapproved asset is published. Both cloud storage and digital asset management software offer the opportunity to organize and name deliverables in a way that makes it easy to pick the right asset for the right channel.
Nick is a passionate, detail-oriented content producer and editor with studio and on-location experience. Created commercials, films, and social media video content for brands and nonprofits with industry-leading clients from Google to Toyota. Collaborative team player, big picture project manager, and proven leader of technical and creative minds.
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